The opportunity:
Our good friends at Jack Morton were tasked by Honeywell to develop a thought leadership tech conference for them, activating their partnership with will.i.am

As per many of our colabs, with the awesome Jack Morton team, we handled all of the creative, they handled all of the production.

The insight:
Innovation in the tech space is all about the ‘next big thing’.

It’s all about what’s coming over the horizon.

The idea:
Honeywell Beyond

“Beyond” captured the essence of the conference in a single word. And will.i.am personified that frustrated ambition that drives innovation forwards.

The execution:
We named the conference, branded it, and created the promotional materials.

We shot with will.i.am and seven Honeywell execs to create a suite of videos that were used in various different ways before and during the conference.