The opportunity:
Creating a campaign where we grow USA Ultimate community inclusively and in a way that exemplifies the spirit of the game.

We worked together with Ultimate USA to use their 50-year anniversary to grow the community even more.

The insight:
#liveunltimate is USA Ultimate’s vision.

They believe in being an inclusive community that comes together, whilst living a life full of ultimate spirit. USA Ultimate wanted to do something special for their 50-year anniversary, using the reach they have to make a positive impact.

The idea:
Pull together and grit and grace campaign.

The idea was to launch two campaigns that walk hand in hand: The first is the Pull Together Campaign where the goal was to remind fans what Ultimate stands for, as well as creating new fans that stands with Ultimate to make a positive impact. The second campaign – Grit and Grace, in the spirit of the 50-year anniversary to showcase #LongLiveUltimate.

The execution:
Various platforms for various communication.

The Pull together campaign ran over various social platforms and included print leaflets and brochures. There were also various branding opportunities that we tapped in such as bus stops and billboards. We also designed special 50-year anniversary discs.