The challenge:
SA Rugby is a sprawling empire.

So much more than just The Springboks; Sevens, Women’s Rugby, Baby Boks, Referees, Currie Cup, and more. Our clients wanted us to develop a strategy to provide a way for all of these properties to work together optimally in social media.

The insight:
Instruments don’t have to look the same or sound the same to harmonize.

A trumpet looks and sounds nothing like a piano or a guitar or a set of drums. If all of these were to play as loud as possible, it would just be noise. But if each followed a plan that was sympathetic to one another the results could create goosebumps.

The idea:
Green & Gold & a splash of magic

We created a social media game plan; design look & feel, templates, fonts, backgrounds, and a posting schedule/approach.