The challenge:
Capture the spirit of the nation.

Our founding client, SA Rugby, reached out to us again to develop the campaign that would send The Springboks off to Paris to defend their World Cup title.

The insight:
Rugby has a unique and powerful place in South Africa’s history.

This produces a unique and powerful passion in the South African fans.

The idea:
Stronger Together.

We figured, why not create a campaign FOR the fans and team WITH the fans and team?

The execution:
The Springboks won the World Cup again!

I mean, we’re not saying that it’s because of their beautiful ad campaign, but it can’t have hurt, right? 😉