The opportunity:
Designing a Reebok sneaker in collaboration with AKA.

AKA had his sights set on designing a sneaker before any deal was struck or campaigns were running with Reebok.

The insight:
Going behind the scenes with Reebok and AKA to film various episodes leading up to the launch of the #sneAKA.

We were giving unprecedented access into the Reebok vault to create 22 videos and launch campaign.

The idea:
The idea was to create a campaign that will cause a lot of buzz around the sneAKA and to make it more personal, show the whole process of the sneAKA.

We wanted the whole month to lead up to the launch of the sneAKA, with various content backing up the sneAKA.

The execution:
So much more than just a few posts.

Our social media presence was not just based on doing a few posts, but rather doing a complete takeover with content on various platforms supporting each other as well as a in store activation. We came up with an episode launch calendar of 22 videos, backed up with emails, and a website takeover.

The result:
The hype was insane.

With more than 1,6 million YouTube views and over 8 900 sign ups to the competition. The clients were stoked.