The opportunity:
Educating the consumer on the different types of running shoes that Reebok has available.

Reebok had the opportunity to showcase themselves as a running shoe at the Old Mutual Two Oceans Marathon. They wanted us to create a campaign that will not only educate the consumer on the different types of shoes available but create an unforgettable experience for them as well.

The insight:
Different terrains need different shoes.

Everyone has their own preference when it comes to exercise. Some runners like the long and open road while others prefer a hike in the forest. The bottom line is – consumers look for a brand of shoe that fits their specific exercising terrain.

The idea:
Feeling is believing.

Designing a pop-up shop that showcases different Reebok trainers and showcases them in different ways. The plan was to create a full experience for the consumer.

The execution:
The complete experience.

We designed a pop-up shop with different hallways. Each hallway represented a different Reebok shoe. We covered the floors of each hallway with specific materials to make the consumer feel like they are walking in the Reebok shoe themselves.