The opportunity:
A sneaker that brings two opposites together.

We had the opportunity to create a production to showcase the Dual Threats Reebok sneaker.

The insight:
Fire and Ice. Classic, yet fresh.

True innovation happens when two previously unrelated paths collide to create a new way. It’s like two entities multiplying to create a third with a far greater impact.

The idea:
Getting two artists that have never worked together before, have no relationship and have immense power on their own, to team up and create something even better.

Getting a King and Queen to create a dual threat collaboration to launch the new shoe. The idea behind the campaign was to create the impact of two world colliding, making something ever better.

The execution:
AKA and Nadia Nakai, King and Queen, dual threat.

We created a campaign video to introduce the Dual Threats sneaker. Using Rap artist Nadia Nakai and hip-hop artist AKA.