The opportunity:
Announce Springbok rugby player, Damian De Allende as a Reebok Ambassador.

Reebok wanted to announce their latest signing with a bang by creating an emotive TV commercial. There was one catch: we weren’t allowed to so much as mention rugby, even though that’s what our ambassador was best known for.

The insight:
To be the best version of yourself, you need more than talent.

There is a common misconception that pro athletes, are at the top of their game because of some rare, innate talent. Although talent plays a part, it means nothing without years of grit and tenacity.

The idea:
While everyone else is sleeping, we’re getting better.

Everyone wants to be their best selves, in whatever field. The real question becomes – are you willing to push yourself when others aren’t?

The execution:
A window into Damian’s world.

The day-in, day out commitment to be better. Damian’s relentless pursuit of peak performance, regardless of weather, injury, fatigue or anything else that would otherwise keep him in bed at 5:00am.

The result:
60 seconds of inspiration.

Our commercial was extremely well received by Damian’s fans and teammates alike.
Our clients found it to be a great celebration of the shared DNA between Damian and the Reebok brand.