The opportunity:
Women’s day fun.

We had the opportunity to team up with Reebok in collaboration with Cosmo and Click Smart Life in the spirit of Women’s day. Reebok wanted to Introduce the Puremove bra while empowering women to have fun and be fearless. They wanted to create an event to celebrate women whilst encouraging them to have fun and be fit.

The insight:
Women empowerment.

There’s nothing to encourage women like a gathering where all body shapes and sizes are encouraged to live a healthy life, while celebrating self-love.

The idea:
Fit, Fun and Fearless.

The idea was to have an event where women come together for a day filled with fun workouts, leaving feeling empowered and special. We plan was to include the Reebok ambassadors, Caley and Naomi, to lead the event.

The execution:
Let’s have fun!

When the women arrived, they each received a hamper filled with goodies. There were healthy snacks for them to enjoy as well. There were 3 workouts back to back with Reebok ambassador Caley Jack leading the workouts. Reebok also had a pop-up shop where the ladies could buy Reebok merchandise.

The result:
Feeling empowered and kicking ass.

A total of 300 women joined in the fun to be fit and fearless. The event was a huge success and we had so much fun working with these brands to celebrate women in South Africa.