The opportunity:
What about a song?

We had the awesome opportunity to work on the movie Jungle Beat. With a good movie however also comes the opportunity to create a fun song and music video. We worked together with Jonas Myrin and Natasha Bedingfield on the music video for the song ‘Together in this’, the official song for Jungle Beat The Movie.

The insight:
Every movie needs a song.

Especially in the world of animation. You can’t think about Frozen without hearing ‘Let it go’. During the pandemic of COVID-19 the opportunity to create a song and a music video that is full of happiness and joy was too great not to tap into it.

The idea:
A music video that says what the song says.

The song ‘Together in this’, talks about exactly that – being together in everything, and we wanted to create a music video with visuals that supported this message.

The execution:
We truly are together in this.

We made an official dance to the song ‘Together in this’ and asked fans and influencers to send us their recordings of them dancing to it, combining all of the videos to make up one big video with visuals of Natasha singing. We then added visuals of the animated characters from the movie dancing along with the fans.

The result:
Everyone came together.

The music video blew up and almost have a million views on YouTube.