The opportunity:
Tapping into our audience love for authenticity and art to create an unforgettable campaign.

We worked together with Reebok to create an in-store campaign in Archive stores where we celebrate art and encourage consumers to leave their mark on the future.

The insight:
Self-creation meets self-expression.

Enough said.

The idea:
Live art, in-store set-ups and a whole vibe.

The idea was to host an event where we team up with Montana Cans and an artist Shaun Oakley to create a live size graffiti wall with a Reebok Classic painted on it.

The execution:
Shaun Oakley had a canvas made up of 90 Reebok shoe boxes.

He started with his graffiti art the morning of the event and finished that evening around 8pm. Consumers had the opportunity to take selfies with the art, share it on social and stand a chance to win one of 18 Reebok hampers signed by Shaun.