The opportunity:
A catchy tune with a great story.
Jonas Myrin released a brilliant song called Not Alone and we had the opportunity to work with him and other creatives to create a music video for the song. We were also asked to create album art for the song.
The insight:
Talking to the emotions.
During the COVID-19 lockdown people felt very isolated and alone. Using music to speak to people’s emotions and telling them that they are not alone.
The idea:
No-one is alone.
The idea was to create a story line where the visuals portray how people feel while the lyrics tell you the opposite – you are not alone even when you feel like it.
The execution:
Into the desert we go.
We set off into the desert to shoot spectacular visuals of Jonas riding alone and being completely isolated. The powerful lyrics were used to carry the message.