The challenge:
Create a striking and engaging visual identity and positioning for the Intel Vision leadership conference in Dallas.

Partnered with our good friends Jack Morton Worldwide. We did all the creative, they did all the production.

The insight:
Much like a computer needing constant updates, so too does the approach to executive conferences.

In a rapidly evolving tech landscape, executives are looking for more than just information,
they’re after inspiration and authentic connections.

The idea:
Unpack Vision as not just a platform for knowledge sharing, but as an immersive expedition into the future.

We treated the dot of the “i” of the intel logo like an atom of inspiration and extrapolated the use of squares and cubes out across all the attendee touchpoints – both physical and digital.

The execution:
From building wraps to thumb taps.

There wasn’t a part of the conference that we weren’t responsible for creatively. From all the pre-comms, pre-registration beforehand, to the arrival experience, collection of badges, all the way through to designing of the expo layout and experiences, as well as stage and app graphics.