The opportunity:
Create an iconic press-focussed launch event for the new Honeywell Anthem flight deck.

This was another classic Jack Morton X Hats & Rabbits colab. We looked after all things creative-related, they masterfully looked after all things production-related.

The insight:
We wanted to build an event around the experience and feeling of the new flight deck.

We couldn’t get 200 people in the cockpit of a plane.

The idea:
We made the flight simulator the centerpiece of the launch event that we delivered on the top floor of a skyscraper in New York City.

The environment was ideal for those who wanted to spectate, participate and/or broadcast out to the various audiences.

The execution:
A 220 person VIP experience at “The Peak” in the iconic Hudson Yards.

Covered by CNN, CNBC, and NBC among others.