The challenge:
Sell a board game to young adults

College students and 20-somethings aren’t the typical shoppers that you’ll find looking for a board game.

The insight:
Movie trailers are ‘stickier’ than ads

This audience is tired of being sold to, but always up for being entertained.

The idea:
Juxtapose Hollywood drama with everyday fun

We created an ad for the game that felt like an overly dramatic trailer for a film.

The execution:
Concept X live action X animation = Sales (+ happy clients)

Always a good formula!