The challenge:
Launch a new line of games; by kids, for kids.
Founder of Exploding Kittens, Elan Lee created a series of 4 kids’ games with his 4-year-old daughter. They tasked us with helping them take the games to market.
The insight:
In all things gaming, Kids believe kids more than adults.
You know that old saying “never work with animals or children?”. Well,…
The idea:
Don’t take our word for it. Listen to what these kids had to say!
A series of chaotic and fun shoots captured the views of the experts; a whole bunch of kids under the age of 10!
The execution:
A series of videos, galleries and social media assets.
And a new gaming category was born. Grateful to have been a part of it.