The challenge:
Raise awareness and interest in EK’s two top-selling games

Sales of ‘Exploding Kittens Original’ and ‘Throw Throw Burrito’ had tapered off after enjoying a boom during the Covid years. EK tasked us with creating an integrated campaign (TV, OOH, digital & social) to reverse that trend.

The insight:
These games are the ideal antidotes to many modern-day frustrations.

Looking for something to get the family off their screens? Look no further.

The idea:
Kids bickering getting you down? Summer boredom setting in?

Well, you have two options; “blow it up with Exploding Kittens!” or “throw a burrito at it!”

The execution:
Awareness, engagement and sales were all impacted positively

“BOOM!” Happy customers. And “WHACK!” Happy clients.