The challenge:
Capture the chaos of rock, and the sweetness of pancake rolls.

Our friends at Exploding Kittens tasked us to create an ad to promote their new game.

The insight:
Research indicated that ads that explain the games perform better.

We set out to explain the game in 60 seconds without it becoming instructional.

The idea:
Looking for family fun? Rock on!

Capture the energy. Show off as much of the game as possible.