Announce Springbok rugby player, Damian De Allende as a Reebok Ambassador.
Reebok wanted to announce their latest signing with a bang by creating an emotive TV commercial. There was one catch: we weren’t allowed to so much as mention rugby, even though that’s what our ambassador was best known for.
To be the best version of yourself, you need more than talent.
There is a common misconception that pro athletes, are at the top of their game because of some rare, innate talent. Although talent plays a part, it means nothing without years of grit and tenacity.
While everyone else is sleeping, we’re getting better.
Everyone wants to be their best selves, in whatever field. The real question becomes – are you willing to push yourself when others aren’t?
A window into Damian’s world.
The day-in, day out commitment to be better. Damian’s relentless pursuit of peak performance, regardless of weather, injury, fatigue or anything else that would otherwise keep him in bed at 5:00am.
60 seconds of inspiration.
Our commercial was extremely well received by Damian’s fans and teammates alike.
Our clients found it to be a great celebration of the shared DNA between Damian and the Reebok brand.